Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, who was born to a family of a Canadian father and an Indian mother. With an ambition to translate memories and emotions into products and experiences, Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
The link between Scandinavian furniture design and the Favorit typeface can be traced in the commonalities they share in both utility and unconventional, reversed orientations found in their structures.
The process of faburcating these fashion pieces advanced my skills in Adobe Illustaror as all of them was made from the 3D feature of that software. This project also inspired me to keep pushing the boundry of typography as there is limitless possibility to types.
The naming looks for the perfect combination of the root and the fruit: Nafpaktos, origin of the founders. Eliá, the Greek word for “olives”.
The brand also takes pride in the beautiful Greek culture and the delicacy of craftsmanship. The bottle should be a vessel not only for the signatures of Greece, but also for the liquor of premium ingredients and mastermindsabeling, and pacakging design.
This project experimented with several renderings and modifications of different poster designs. After the initial tests, more attempts were made to combine opposing parts in an attempt to create a hybrid composition. The hybrid concepts were subsequently developed to create a "Super Hybrid," which resulted in the most current version. The subsequent slides show previous iterations of the final poster.
As a result, the design allows passengers to select various entertaining features and customize their driving experience without sacrificing safety. An appealing aesthetic should not be compromised when working towards a solution. Thus, this prototype considers the visualization for the enjoyment of the user experience.
This redesign project allowed me to give the brand a fresh change to adhere its younger audience. I took the name "boiling point" into considration while thinking what the monogram will look and feel. The circular and rounded design language translates closely in the logo and typography system as it tights back in the brand.
Some of the challenges include type setting and layout of texts in comparison with the overall graphics. To elevate the look and feel of a revamped brand, I created a brand new monogram inspired by Taylor’s two initials, as well as the edgier sound of her project.
The name was inspired to give an intimate connection of being a close mate in your home, and the warm, modern color pallet was hoped to deliver the warmth of a place you live in.