by PATRICK LIINFO PROJECTS

BOILING POINTBRANDING2021 Boiling Point is a restaurant that is specialized in Taiwanese hot pot cruisine. The brand is young, trendy, and cultural. The food offered is curated from an authentic eye of Taiwan's food culture, while combining a western environment of table meals.

This redesign project allowed me to give the brand a fresh change to adhere its younger audience. I took the name "boiling point" into considration while thinking what the monogram will look and feel. The circular and rounded design language translates closely in the logo and typography system as it tights back in the brand.

CREATIVE DIRECTION: ANGELA GLENN
DESIGN: PATRICK LI

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