BYCAFEBRANDING2023 ByCafe was born from my love for coffee and the fragrance brand Byredo. This project is a marriage between the two ideas where I imagined a possible cafe extension of Byredo.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, who was born to a family of a Canadian father and an Indian mother. With an ambition to translate memories and emotions into products and experiences, Byredo is reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe. CREATIVE DIRECTION: TOR HOVIND DESIGN AND 3D: PATRICK LI